About us
We believe in the power of our own
Ruta is a digital platform that connects the Spanish-speaking community in the United States with businesses that speak their language, understand their culture and share their roots.
We make local products, services and experiences easier to find, and give Hispanic entrepreneurs a place to grow. Every business tells a story, and every story makes the community stronger.
Our mission
To boost the visibility, growth and connection of Hispanic businesses in the U.S. with an accessible, inclusive, community-centered platform where Spanish speakers find trustworthy, nearby services in their language.
Our vision
To be the leading digital platform for the Spanish-speaking community in the United States, with a strong network of local businesses that reflect the diversity, talent and entrepreneurial spirit of our culture.
What drives us
Trust
We verify every business before it goes live.
Community
Events, volunteering and organizations that give back.
Our language
Everything in Spanish, and in English too.